David Ruddock
Customer Advocacy Manager @HERE Technologies
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WORK HISTORY
Customer Advocacy Manager @HERE Technologies
Berlin, DE
As part of the HERE Global Marketing team, I\'m responsible for launching our first-ever Customer Advocacy Program at HERE Technologies. I cultivate deep relationships with influencers at our customer and partner organizations, building a community of HERE advocates. My goal is amplify customer voices internally and externally, showcasing the innovation and market leadership HERE enables across dozens of industries and use cases.
EDUCATION
University of California, Davis
B.A., Physical Anthropology, History
Pepperdine Law
Law
SKILLS
ABOUT DAVID RUDDOCK
I\'m a marketing leader, content strategist, and analytics nerd with a background in enterprise SaaS marketing and tech journalism. I love technical products!I started as a newsroom journalist at an independent technology publication, where I quickly established myself as a top contributor and leading editorial voice. As Managing Editor and later Editor-in-Chief, I built out a world-class editorial masthead for our independent technology publication, growing us to over 6 million monthly readers. I developed a close relationship with our sales stakeholders and strategized on effective content partnerships in multiple channels, including native web placement, podcast integrations, and video advertising.In 2021, I joined the marketing team at Esper, a Series C B2B software startup. Combining my skills as a creator, leader, and content strategist, I built an editorial team inside Esper and achieved explosive organic audience growth for the brand. My team built Esper’s authority rapidly with sophisticated, repeatable content and SEO motions, growing from only 20 “top 3” ranking keywords on Google to over 350 in just 18 months. We hockey-sticked Esper’s organic domain traffic, which rocketed by over 900% in that same 18 months. We grew Esper\'s inbound organic leads and used our audience insights to build content journeys for prospects at all stages of the funnel, whether MQL, SQL, or SQO.In 2023, I spent time as the first Product Marketer at Aperture Data, a seed stage ML startup building a multimodal vector database. I developed their GTM positioning and built out their first customer case study.In 2024, I began a role at HERE Technologies that I hold today, as Web Content Lead, leading production and strategy for all content on the HERE.com corporate website. I manage our copywriter, web designer, and CMS editor, and work across multiple teams inside HERE to deliver content with speed, quality, and consistency to our many internal stakeholders.
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