David Rojo

About David Rojo

Sales leader with over 18 years of experience in the CPG and food industry, leading teams, driving regional growth, and building strong commercial strategies across both DSD and warehouse environments. Proven record of growing regions by 40%+, expanding distribution from 200 to stores, and managing multi-state P & Ls while partnering with major wholesalers, distributors, and top retail chains. Experienced in launching and scaling new markets, revitalizing underperforming territories, and strengthening relationships with key customers across supermarkets, independents, discount channels, and ethnic markets. Strategic, hands-on, and skilled at aligning sales, operations, and marketing to drive profitability and growth.

Experience

1. Director of Business Development

   Iberia Foods

   Feb 2025 — Present

   Drive strategic account development and commercial execution across the Northeast, supporting the company through a transitional phase of organizational change.• Partner with leadership to identify and prioritize growth opportunities within Hispanic and mainstream retail channels. • Strengthen distributor and retailer relationships to stabilize sales operations and prepare for category expansion initiatives.• Provide hands-on field leadership while aligning sales and trade strategies to market realities in a highly competitive environment.

Skills

• Business Strategy
• Sales
• Leadership
• Key Account Development
• New Business Development
• Profit
• Key Account Management
• Inventory Management
• Sales Operations
• Shopper Marketing
• Customer Service
• Management
• Team Building
• Forecasting
• Food
• Product Development
• Negotiation
• Strategic Planning
• Sales Management
• Fmcg
• Grocery
• Retail
• Consumer Products
• Sales Presentations
• Pricing
• Merchandising
• Product Forecasting