David Riches

Senior Front End Developer @Atom Group

Tonbridge, GB

Current Project (2025) Delivered a new headless website with Next.js 15 and BigCommerce for Retail and B2B channels, improving site performance and scalability. Built using React, TypeScript components, Tailwind, Radix UI and legacy components from Storybook.Implemented geolocation-based personalization to deliver localized content, pricing, and user experiences based on user location detection.Developed custom Algolia integration with header instant search results, product recommendations, and intelligent query suggestions to enhance product discovery.Heavily customized BigCommerce\'s B2B checkout and implemented advanced shipping options, including filtered payment rules and UI enhancements for improved conversion rates.Integrated Klaviyo marketing automation alongside Google Analytics and Google Tag Manager for comprehensive user tracking and engagement.Previous AchievementsIntegrated express checkout service with Apple Pay, PayPal, and Google Pay using Braintree to provide seamless payment options and reduce checkout abandonment.Redesigned the checkout flow into a streamlined two-step process, improving user experience and conversion rates. Used Styled Components and Material UI to enhance visual appeal and create a more intuitive payment journey.Overhauled the Storybook component library, introducing new components and optimizing existing ones specifically tailored for Master of Malt\'s platform requirements.Facilitated UI collaboration sessions between development and creative teams, fostering cross-functional innovation and leading to improved design solutions and faster delivery cycles.Developed bespoke React components for Builder.io landing pages, enabling dynamic content creation and delivering more personalized user experiences.

University of Portsmouth

Computing