David Rawson
Commercial Field Planning Manager (Revenue Operations & Crm Strategy) @Phoenix 2 Retail
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WORK HISTORY
Commercial Field Planning Manager (Revenue Operations & Crm Strategy) @Phoenix 2 Retail
EDUCATION
Carlisle collage
Advanced Science, Sports Science
SKILLS
ABOUT DAVID RAWSON
Commercial and Revenue Operations leader with over 10 years’ experience driving performance across national field sales organisations and multi-site retail environments.I specialise in turning complex commercial data into actionable insight that improves revenue performance, operational efficiency and decision-making. My background combines leadership of distributed field teams with deep hands-on expertise in CRM platforms, analytics and sales operations systems.In my current role I lead commercial planning and operational analytics for a national field organisation, managing Salesforce data architecture, developing reporting dashboards and supporting leadership teams with strategic insights that drive growth and operational improvement.Across my career I have consistently focused on building scalable systems, improving performance visibility and empowering sales teams through better data, processes and tools.Key areas of expertise include:• Revenue Operations & Sales Operations• Salesforce CRM & Commercial Data Strategy• Power BI, Qlik & Advanced Excel Analytics• Field Sales Performance Optimisation• Commercial Planning & Forecasting• Dashboard & Reporting Framework Development• Cross-Functional Leadership & Stakeholder EngagementI am particularly interested in opportunities where commercial strategy, CRM systems and analytics come together to drive scalable growth in remote or distributed sales organisations.
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