David R.
US HCP Marketing, aHUS
- Role
- Associate Director Us Hcp Marketing Ahus at Alexion Pharmaceuticals, Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About David R.
A passionate and curious marketer with 9+ years experience in healthcare & a foundation in finance. Results driven with proven expertise in US HCP & Patient Marketing, focused on Rare Disease in clinically challenging disease states requiring scientific aptitude and acumen, with Boxed Warning products. Dedicated to bringing financial acumen & innovative customer-centric problem solving skillsets together to drive brand growth while being a catalyst for positivity and kindness in the workplaceBoston University Questrom School of Business.Summa Cum Laude B.S.B.A focused on Finance, Organizational Behavior, and a minor in Economics.\"Top Concentrator\" award in Organizational Behavior
Experience
Associate Director Us Hcp Marketing Ahus
Sep 2022 — Present · Boston, MA, US
Rare Disease (aHUS prevalence est.~3 per million), BOXED WARNING, and Portfolio (2 products) experience.Spearheaded strategy and execution across personal and non-personal channels for US HCP marketing activities, driving atypical-HUS disease education and ULTOMIRIS treatment choice. Led the launch of an unbranded campaign and revamped the existing brand campaign and messaging in anticipation of biosimilar market entry. Contributed to growth by translating market insights and data into strategy, and then spearheading initiatives to drive diagnosis and brand choice Led cross-functional teams to redefine the ULTOMIRIS campaign, integrating market and advisory board insights into a new core messaging platform and repositioning ULTOMIRIS for atypical-HUS Reenergized field teams with updated brand messaging and developed targeted tactics to support strategy, including the relaunch of the Core Detail Aid and derivative assets, while collaborating with training, field teams, and other stakeholders to enhance competitive positioning Directed the design, development, and launch of a comprehensive disease ed campaign across channels (sales aids, website, ads) to re-engage nephrologists and empower faster diagnosis & treatment of aHUS Simplified complex atypical-HUS science and the latest research into accessible disease education materials, enabling physicians to make quicker diagnoses and accelerate business growth Managed a 33-person speaker bureau, leading training sessions, content committees, and the updating of all speaker materials for disease awareness and branded content Optimized ROI through strategic resource allocation and selective project and vendor partnerships Fostered a culture of continuous improvement by proactively identifying operational efficiencies and contributing as a core member of the inaugural Culture and MLR Improvements Committees
Education
Questrom School of Business, Boston University
Bachelor of Science (B.S.), Business Administration, Finance, Organizational Behavior
2011 — 2015
Università Bocconi
Management Consulting and Economics
2014 — 2014
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