David R. Portney

About David R. Portney

EXPERIENCE & QUALIFICATIONS: • Results oriented SEO & Analytics pro with 14+ years of experience • Skilled in balancing analytical tasks with creative problem-solving • Proficient in tools such as WordPress, SEMrush, Ahrefs, SpyFu, Moz, Screaming Frog, Jet Octopus, Google Trends, Google Analytics (GA4), Google Keyword Planner, Google Search Console • Manage search engine optimization campaigns for Enterprise clients across major search engines • Collaborate closely with SEM paid search, Agency & client-side SEO team members, product teams, and editorial teams, to and drive growth across channels • Work with content writers, editorial and marketing teams to consistently and effectively integrate SEO into the content creation process and drive content marketing projects forward • Perform research and AI Overviews SERP analysis to implement SEO recommendations across various different types of content, including Schema Markup for Featured Snippets & rich results • Prepare and deliver well-researched content briefs, keyword research, and copy optimizations in accordance with established and documented team-shared master content plans • Conduct regular SEO best practices trainings for content writers, development teams, website teams, and key stakeholders • Analyze existing internal linking, work to uncover & develop topically related content clusters to execute improved internal linking strategy • Perform regular keyword and topical research and discovery to uncover optimization opportunities across new and existing content • Partner with clients to determine measurable & achievable goals, prepare and deliver periodic reporting to demonstrate and highlight improvements in marketing efforts for key stakeholders • Continuously analyze rich data sets from multiple platforms: Google Trends, Google Search Console, and Analytics to identify and uncover insights and trends to improve performance of SEO & overall marketing campaign objectives to increase search engine results rankings and meet client goals and KPIs • Run tests, gather resulting data, analyze for insights, trends, and patterns to achieve increased search visibility & organic traffic • Communicate and collaborate with web development teams to ensure SEO best practices are correctly implemented across all website content, including all aspects of Technical SEO • Monitor and report on SEO performance results • Extensive experience working with content creators on SEO best practices • Daily and ongoing review of industry news and Google announcements and developments to stay on top of current trends

Experience

1. Sr Seo Manager

   Upgrow

   Jan 2025 — Present