David Placek

About David Placek

As seen on Lenny\'s Podcast: David…

Experience

1. President & Founder

   Lexicon Branding

   Jan 1982 — Present

   David Placek is responsible for driving the strategic and creative vision for Lexicon® Branding. Under his leadership, the company has continued to focus on the development of brand names that support business and marketing objectives. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.In developing category-changing names like Sonos®, Pentium®, OnStar®, Swiffer®, Febreze® and BlackBerry®, Lexicon has become one of the most influential branding agencies in the world. David leads the company’s high technology practice in the Silicon Valley and acts as a senior advisor on branding to many high technology companies and venture capital firms.The New Yorker magazine described David as a leader with “an unpredictable imagination”. Fast Company magazine claims “no branding agency has generated more envy than Lexicon Branding.”While creativity and originality drive the company\'s work, one of Lexicon\'s hallmarks is the firm\'s deep investments in linguistic and cognitive science that form an \"engineering layer\" to help creative teams develop brand names and nomenclature to deliver immediate impact.If you are looking to develop a name that will help shape a category or introduce an original idea, David Placek and Lexicon should be your first call.For more information about Lexicon Branding, please visit

Education

• The George Washington University

  Graduate Program,International affairs

  1975 — 1976

• Stanford University Graduate School of Business

  Advanced Management Program

  2013 — 2013

• UCLA

  BA

  1970 — 1974