David Petersen

About David Petersen

Senior executive with new business development, sales, marketing, customer service, product development, and general management experience successful at innovative, strategic business plan development and execution to achieve sales and profit growth through consumer products multichannel distribution. Omnichannel and lifestyle consumer brand sales and marketing expert practiced at adding e-commerce, catalog, and bricks-and-mortar retail distribution to legacy channels. Proven ability to reposition brands for profitability, identify consumer-oriented, niche opportunities through the confident execution of forward-looking models. Communicates clearly and persuasively. Possesses enthusiastic management style. Successfully creates highly productive teams through careful recruitment, clear delegation and team-building supervision. Specialties: New channel strategic distribution plans and execution, revitalized merchandise assortments and new product innovation, selling new product and marketing program launches, aspirational visual merchandising and POS materials, lifestyle brand positioning, creative team management, leadership, excellent public speaking and business writing skills.

Experience

1. Vice President Marketing and Sales

   Gat Creek

   Feb 2017 — Present · Berkeley Springs, WV, US

   Leading double digit annual sales growth for domestic wood furniture manufacturer under Gat Creek brand with addition of designer and direct-to-consumer channels and revitalization of traditional retailer distribution. Collaborate with owner to set strategic direction and execute refreshed marketing, sales, and merchandising plan. Customizing digital marketing to fit B2B, B2B2C, and B2C channels, and long consumer purchase cycle behavior. Installed Threekit’s configuration platform to enable dynamic visualization of entire product catalog in 3D and augmented reality. Ranked #11 best website in furniture industry in 2022. Lead marketing, sales, and customer service functions achieving 17% compound annual sales growth rate.

Education

• University of New Hampshire

  Bachelor of Science (B.S.), Business Administration

• University of New Hampshire

  Master of Business Administration (M.B.A.)

Skills

• New Business Development
• Business Development
• Forecasting
• Negotiation
• Email Marketing
• Business-to-Business (B2b)
• Program Management
• P&L Management
• Public Speaking
• Marketing
• Strategic Planning
• Brand Management
• Marketing Strategy
• Multi-Channel Marketing
• Advertising
• Leadership
• Merchandising
• Competitive Analysis
• Selling
• Product Development
• Budgets
• Recruiting
• Market Planning
• Sales
• Team Leadership
• Business Planning
• Operations Management
• Retail
• B2b
• Visual Merchandising
• Strategy
• E-Commerce
• Sales Management
• Management
• Account Management
• Brand Development