David Patterson

About David Patterson

As Senior Manager of Specialty Sales at Brooks Running, I lead a high‑performing team focused on elevating the specialty run channel and strengthening the partnerships that define it. I’m passionate about helping sales reps grow their territories, sharpening our go‑to‑market execution, and building the systems that allow our teams and retailers to thrive.My expertise sits at the intersection of specialty retail strategy, scalable sales operations, and modern leadership. I’ve built processes that turn individual account insights into team‑wide intelligence, enabling faster decision‑making and stronger sell‑in across key partners. I’m also deeply invested in how AI and analytics can simplify complexity for reps and fuel smarter, more consistent retail execution.I’ve had the privilege of stewarding meaningful partnerships across the run specialty landscape, including Fleet Feet and other influential retailers. My focus is always on strengthening brand connection, supporting account growth, and helping each door deliver great runner experiences.At my core, I enjoy developing people, clarifying processes, and creating momentum. Whether it’s advancing territory strategy, improving order book discipline, shaping retail marketing alignment, or coaching reps toward their next milestone, I’m driven by the belief that great teams win through clarity, preparation, and a shared commitment to growth.

Experience

1. Senior Manager, Specialty Sales

   Brooks Running

   Feb 2021 — Present · NC, US

   Key responsibilities include:• Oversee business portfolio of over $120 million dollars in wholesale across multiple channels including: B&M retail, native ecommerce, and digital marketplaces (Amazon).• Advocate for a team of 10 sales reps covering the Southeast and Mid-Atlantic United States • Stewart strategic partnerships with Fleet Feet

Education

• NC State Poole College of Management

  Undergrad, InformationSystems

  1998 — 2003

• NC State Poole College of Management

  MBA, Marketing and Product Development

  2003 — 2005

Skills

• Sporting Goods
• Trade Shows
• Product Marketing
• Merchandising
• Sports
• Footwear
• Apparel
• Sales
• Account Management
• Marketing
• Retail
• New Business Development
• Strategic Planning
• Sales Operations
• Customer Service
• Sales Management
• Inventory Management
• Sports Marketing
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Sportswear
• Marketing Strategy