David Palmer
Vice President Marketing at DUNHAMS SPORTING GOODS
- Role
- Vice President Marketing & Advertising at Dunham's Sports
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About David Palmer
Senior marketing executive with a customer centric approach operating at the intersection of marketing, data and technology, helping companies deliver seamless, integrated omni-channel marketing and consumer engagement strategies. Created the digital and ecommerce vision, strategy and execution plans for food retailers across the USA. Demonstrated success in growing sales, market share and profits through customer acquisition and loyalty approaches that leverage customer segmentation, data analytics and fully integrated omni-channel consumer marketing that are aligned with the brand strategy. Inspiring leader with proven ability at building high performance teams, driving change and transforming organizations. Experience working within large publicly traded national and international corporations as well as smaller privately held regional companies.
Experience
Vice President Marketing & Advertising
Jun 2017 — Present · Troy, MI, US
Education
The Wharton School
Executive Education - Change Management
2000 — 2000
Harvard Business School
Executive Education - Executive Influence
2000 — 2000
Wheaton College
Economics & Psychology
1979 — 1982
University of Minnesota
Bachelor of Arts, Economics & Psychology double major
1983 — 1985
Skills
- Market Planning
- Forecasting
- Analytics
- Competitive Analysis
- Business Strategy
- Creative Direction
- Database Marketing
- Marketing
- Leadership
- Multi-Channel Marketing
- Crm
- P&L Management
- Pricing
- Grocery
- P&L
- Marketing Communications
- Online Marketing
- Retail
- Advertising
- Direct Marketing
- Customer Insight
- Interactive Marketing
- Market Research
- Integrated Marketing
- Product Development
- Mobile Marketing
- Sales
- Team Building
- Management
- Strategic Partnerships
- Shopper Marketing
- Digital Marketing
- Relationship Marketing
- Email Marketing
- Brand Development
- Segmentation
- Online Advertising
- Product Marketing
- Merchandising
- Social Media Marketing
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