David Obrien
Head of Retail @Koibird
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WORK HISTORY
Head of Retail @Koibird
London, GB
Leading retail strategy and store operations for one of London’s most distinctive concept stores, blending fashion, lifestyle and hospitality. Driving commercial performance across the store, owning revenue, margin and KPI delivery while maintaining an exceptional client experience. Leading, developing and inspiring a high-performing retail team — embedding a culture of accountability, creativity and service excellence. Overseeing end-to-end store operations, ensuring seamless execution across buying, merchandising, clientelling, events and brand partnerships. Building and nurturing long-term relationships with VIP clients, delivering highly personalised styling and private shopping experiences. Collaborating closely with founders and senior leadership to shape retail strategy, trading plans and growth opportunities. Concepting and delivering in-store events and brand activations that drive footfall, community and customer acquisition. Integrating KOI11 café into the wider retail experience, ensuring cohesive storytelling and commercial alignment. Refining operational processes, team structures and performance frameworks to support sustainable growth.
EDUCATION
OSS Retail
Foundation degree
University of Westminster
Bachelor of Arts - BA, Photography
ABOUT DAVID OBRIEN
I’m a senior retail leader with over a 18 years of experience delivering exceptional performance in luxury, contemporary, and concept-led retail environments. I currently lead KOIBIRD’s flagship concept store in London, overseeing full P&L, team leadership, and a multi-dimensional customer experience that blends fashion, hospitality, art, and innovation.I specialise in experience-driven retail, driving growth through immersive store concepts, VIP client development, and operational excellence. Highlights of my impact include:Managing a £1M+ business and a team of 10+, achieving +45% YoY growth and consistently +10% vs targetIncreasing conversion to 27%, with VIC clients contributing 35% of total revenueDelivering 8+ experiential events annually to drive footfall, engagement, and brand activationPreviously, I contributed to Browns East, a pioneering concept store integrating Farfetch technology, rotating immersive experiences, art galleries, and cafés, where I helped test and implement innovative retail strategies that shaped the future of experiential shopping.I’m passionate about combining creativity, technology, and commercial rigor to deliver luxury retail experiences that resonate, inspire, and drive sustainable growth. I am actively seeking opportunities to bring my expertise in concept-driven and experiential retail to flagship, multi-concept, or innovation-led brands.
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