David Nilsson
Managing Director @Investoo Group
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WORK HISTORY
Managing Director @Investoo Group
London, GB
Led the commercial transformation of a fintech media portfolio including Invezz and CoinJournal, overseeing full P&L and reporting directly to the board.Increased premium news and syndication revenue by 65% to £1.5M in 12 months through strategic media partnerships and monetisation strategy.Scaled programmatic ad ARR by 221%, and enhanced subscription-based product performance, driving 758% growth in recurring revenue.Delivered a 155.9% uplift in organic pageviews (6.3M+ views) and 99.7% increase in active organic users (to 3.2M) within 6 months via advanced SEO systems and GenAI-driven content ops.Boosted average engagement time by 98.3%, reaching nearly 2 minutes per user, by revamping UX and content delivery through real-time AI signals.Increased total active users by 35.7% to 719K within 30 days through targeted acquisition, automation, and retention funnel optimization.Rebuilt internal operating systems across growth, editorial, product, and partnerships — integrating automation, analytics, and AI to unlock cross-functional efficiency.Hired and led a high-performance team of 50+ global staff across SEO, content, partnerships, product, and performance marketing.Introduced agile growth frameworks, AI-enhanced workflows, and GTM playbooks that accelerated decision-making and execution velocity across business units.Unfortunately, we experienced a handful of redundancies.
EDUCATION
ITU Online
PMP Certification
Blue Magnet
Google Adwords.
Lynda.com
Online, SEO, Digital Marketing, Social Media, PPC, Premier Pro, Music Production
National School of the Arts
NSC, Matric
Digital Marketing Institute
Digital Marketing Diploma
Digital Marketing Institute
Digital Marketing Diploma (International Accreditation)
Lexis Nexis
Course - Finger print and security analyses.
The Groove Class, Andre Luke
Certificate Musicology
Blue Magnet.
SEO (Search Engine Optimization)
Cheltenhame Group
SEO Best Practice
Google Partners
Google Adwords Certification.
Excel With Business - Web Design
Web Design, Social Media, HTML5, SEO, CSS
ABOUT DAVID NILSSON
After an incredible chapter as Managing Director at Investoo Group — leading teams across fintech media, crypto platforms, affiliate networks, and AI-powered growth — I’m stepping into a new chapter. Over the past 15 years, I’ve built and scaled agencies, launched startups, led acquisitions, and grown digital brands across fintech, SaaS, healthcare, and performance media. I’ve owned P & Ls, led global teams, and delivered results — from high-traffic sites and ecommerce funnels to automation that moves the needle. I’ve been in the trenches — hands-on with product, performance, and people — driving execution from the ground up while keeping strategy tight. I’ve earned my stripes by learning through doing, and I still thrive on learning and growing further. Healthcare has been a meaningful thread in my work — from scaling digital clinics and supporting DTC brands to building automation that reduces admin and improves patient care. What sets me apart is applying GenAI and LLMs to remove friction, unblock teams, and solve real problems. I don’t chase trends — I build systems that perform, products that scale, and teams that deliver. More action. Less noise. Now open to CEO, Co-CEO, COO, MD, or high-impact commercial, growth, or organic leadership roles — including VP of SEO or Head of Organic — where I can bring my execution speed, team leadership, and smart systems to companies building something that matters across SaaS, AI, GovTech, agencies, finance, robotics, or digital media. I don’t think outside the box. I operate where the box doesn’t exist. Skills Matrix (Executive + Technical) Leadership & Strategy: CEO, Co-CEO, COO, CCO, MD, P&L, M&A, Board Reporting, Strategic Planning, GTM, Ops Scaling, Global Teams, Stakeholder Comms, Talent & Culture Building. AI & Automation: GenAI, LLMs, GPT-4/Claude/Suno, RAG, LangChain, OpenAI APIs, Zapier, Make, N8N, Custom GPTs, Agentic Systems, AI Ops, SGE. Growth & Revenue: Multichannel GTM, Funnel Conversion, RevOps, SaaS Sales, GovTech Procurement, Forecasting, CLTV, CAC, Retention Strategy. Advanced SEO & Content: Enterprise SEO (On/Off-page, Technical, Programmatic), News SEO, Semantic & Entity SEO, Schema, Internal Linking, Link Ecosystems, Topical Authority, CMS/hard-coded Architecture, custom SEO agents, and AI-Driven Content Ops. Tools & Stack: GA4, Looker, GTM, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Clearscope, Surfer, Content Harmony, Jasper, Notion, HubSpot, Monday.com Sectors: Fintech, SaaS, Healthcare, Robotics, AI, E-commerce, Crypto, Non-profits, GovTech, Media, Agencies, WMS/3PL.
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