David Newbury
Partnerships Director - Consultant @Blup
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WORK HISTORY
Partnerships Director - Consultant @Blup
New business, client management/scope/briefs/execution• Brand strategy/development/execution• Commercial strategies • Gen Z consumer insights/trends/new culture and advising clients on positional strategies for products/brands• Reaching youth culture with cutting edge campaign storytelling, creative, and motion (AR, VR, Holograms)• Change planning & management - Implementing greater processes and efficiencies & team structure• Delivered my brand strategy workshops for ‘The BLUP’ (new business venture), to help define their: Brand Core (Clarify their brand internally), Brand Positioning (Position their brand in the market), and Brand Persona (Define their brand personality). This has formed their brand bible both internally & externally.• New business includes: Hasbro (Nerf, Transformers) Wow Hydrate, MTK, Dink, Fashion UK, Nicce, Reebok, John Doe, Brands Inc, Rubies, Adidas – generating £m+ new revenue
EDUCATION
University of Derby
BA (Hons), Business Tourism
ABOUT DAVID NEWBURY
Successful Brand, Marketing, Communication and Commercial leader across sports, lifestyle and fashion brands, with UK and International experience. With in-depth knowledge, experience, and unique perspective of the industry, from brand building, commercial retail, licensing and wholesale, agency side, to consulting. Natural leader and decision maker with a passion for people development through training, coaching and mentoring. A unique combination of commercial awareness and the ability to think creatively and to innovate. Results driven, with a keen eye on maximising the awareness, sales and profitability of brands. Excellent communicator ‐ able to operate effectively at all levels in an organisation. Strong interpersonal and networking skills. SKILLS AND EXPERIENCE • Brand Strategy/Planning/Execution• Business Structure/Development/ Positioning• Market/Consumer Research/Insights/Trends• Retail/licensing/wholesale• Brand Influencer/Collaborations • All marketing disciplines• Campaign creation/execution TTL• Senior Leadership• Team/Network Development• Stakeholder Management• Partner/client/customer Management• Portfolio Development/Management• Creative & Innovative• Contract Negotiations• Budget management• Project management• Industry knowledge• Wide business acumen • Change management; Implementing processes & Efficiencies• Agile and competent • Brand/marketing Consultant• Creative agencyBACKGROUND24 years working with brands in the UK and Internationally Industry sectors; sport, fashion, lifestyle, outdoor, rail, constructionRetail, wholesale, licensing for Start-ups, SMEs, and multinationalsBreadth of knowledge and experience in brand, commercial retail, and agency In-depth knowledge and experience in all marketing disciplines and proven track record of successBUSINESSES/BRANDS I\'VE WORKED/CONSULTED FORBusinesses: Pentland Group, Sports Direct Group (SD, USC, Flannels, Everlast Gyms), IBML, Brands Inc, Smith & Brooks, Brands: Speedo, Lonsdale, Firetrap, Karrimor, Slazenger, Everlast, Dunlop, USA Pro, Kangol, No Fear, Sondico, Gelert, SoulCal, Hac Tac, Nevica, Muddyfox, Golddigga, SovietExternal Licensing/Wholesale: Disney, Marvel, Warner brothers, Nerf, PuffaConsulted for: Studio BLUP (Securing new creative projects with: Hasbro, Wow Hydrate, MTK, Dink, Fashion UK, Nicce, Reebok, John Doe, Brands Inc, IBML, Smith & Brooks, Rubies, Adidas), Lobo Systems, Is Instore creative & retail agency, EMR, Stage Coach
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