David Monahan

Senior Forecasting Analyst @Channel 4

Providing commercial analysis of Channel 4 Sales portfolio\'s linear and streaming content and projecting forward in terms of commercial forecasting at both VOD and SOCI levelsInterpreting viewing patterns with particular focus on volumes and profiles and using collated data to estimate and predict future viewing trends for both Channel Four Sales and competitorsProvide analysis for monthly board meetings, focusing on performance of Channel 4 and 4Sales channels and their relevant position compared to competitors.Adhering to ofcom regulations to ensure sales house maximises commercial impacts by operating within set parameters. I have great experience in dealing with the commercial break side of live events and sports, and have worked on broadcasts such as The Grand National, Royal Ascot, NFL, Paralympic Games and Stand Up To Cancer dealing with producers/production companies to ensure all commercial minitage was maximised whilst making certain no Ofcom regulations where breached.Liaising with various internal departments in order to provide expertise and analysis for sales house requestsConduct regular presentations internally and externally ( to media agencies) to notify and inform about portfolios programming, performance and strategy.I command a strong knowledge of the British Television and VOD landscape and performance of all channels and their programmes, with a particular emphasis on the performance of advertiser funded channels and streamers. I also have a strong interest in international broadcast and subsequent performance