David Mirelez

About David Mirelez

with a track record of creating value for consumers, businesses, and teams. I am known for my ability to turn vision into action—especially in complex or turnaround situations—and for delivering breakthrough results by blending creative problem-solving with analytical rigor. Over the years, I have led transformation across grocery, consumer electronics, and household essentials—reimagining brand portfolios, launching new store formats, and building strategies that drive lasting growth. That work has only been possible by building high-performing teams where people feel ownership, clarity, and a connection to a larger purpose. Mentorship is at the heart of how I lead—helping others recognize their strengths and go further than they thought possible. General management and full P&L ownership of complex, multibillion-dollar businesses Category transformation across grocery, consumer electronics, and household essentials Reimagining and scaling new business models to unlock growth and profitability Brand strategy and private label innovation that builds loyalty and accelerates growth Omnichannel growth, digital strategy, and fulfillment optimization High-performing team leadership grounded in clarity and purpose

Experience

1. Vice President - Consumer Electronics

   Target

   May 2022 — Present · Minneapolis, MN, US

   Lead the reinvention of Target’s $6B consumer electronics business—transforming a legacy category into a modern, lifestyle-driven growth engine. Oversee strategy, P&L, and a 58-person cross-functional spanning merchandising, digital, and private-label. Responsible for advancing omnichannel growth, optimizing assortment and space, and driving profitability through data-informed decision-making, brand partnerships, and high-performing team leadership.

Education

• Northwestern University - Kellogg School of Management

  MBA, Strategy and Finance

  1999 — 2001

• University of Minnesota

  BS, Mechanical Engineering

  1989 — 1994