David Miller

About David Miller

I am an accomplished data-driven digital leader that has consistently increased content distribution, revenue, subscribers and customer engagement by effectively bridging the gap between analytics teams and business stakeholders. As a global data translator, I have surpassed bonus goals annually at Warner Bros. Home Entertainment since FY 2014. Furthermore, in FY 2020, I ranked in the top 20% for performance companywide and was recognized with an “Outstanding Contribution” award. Among my additional unique qualifications and achievements:• Led Originals, Family & Animation, from No. 3 industry market share ranking in July 2015 No. 1 today. • Identified scalable opportunities and priorities for optimization after building and leading financial models and strategic testing road maps, including to retain customers based on their behaviors and preferences.• Improved new release performance 867%.• Increased catalog sales 41% and non-theatrical market share by 6pp in 2020 after leading inter-departmental machine learning initiative to identify key variables for determining pricing combinations at Prime Video, GooglePlay, VUDU and iTunes to maximize revenue across transactional business.• Achieved 120%-280% ROI from 20••••20 while managing a $55M trade budget.• Recorded 74% revenue uplift across Electronic Sell Thru (EST) and Video on Demand (VOD) within eight weeks of market activation for four original films after leading Go-to-Market (GTM) strategy via simulation.You will find me to be a relationship builder, with a unique ability to lead and train teams, and navigate a matrixed organization to influence partner road maps and achieve buy-in for major initiatives.I earned my Master of Business Administration (MBA) in International Marketing and Financial Strategy at Loyola Marymount University and my Bachelor of Science (BS) in Business Economics, with a minor in Computer Science, at Lehigh University. I also hold a Certificate in Business Analytics: From Data to Insights from The Wharton School at the University of Pennsylvania.Please feel free to connect with me. I look forward to hearing from you.

Experience

1. Director, Partner Marketing Television and Originals

   Warner Bros. Entertainment

   Jul 2015 — Present · Los Angeles, CA, US

   Director, Partner Marketing – Television and Originals (Dec. 2020-Present)Director, Global Trade Marketing – Originals, Family & Animation (Oct. 2018-Nov. 2020)Director, Trade Marketing – Family & Animation (July 2015-Sept. 2018)• Lead six team members while working closely with sales and marketing executives to roadmap strategy for executing an entire release slate across the US and Canada, including creating executive dashboards.Accomplishments:• Led Originals from No. 3 industry market share ranking in July 2015 to No. 1 today. • Honored with an award in 2019 from the divisional sales team for stellar strategic insight and performance. • Improved annual new release performance at DirecTV by 867% after persuading DirecTV to drop by-title co-op demands and replace with an annualized media plan that targets high efficacy media and merchandising tactics.• Boosted annual digital market share by 941 basis points (bps) after initiating and implementing the company’s first data-driven lifecycle strategy in 2018.• Increased operating contribution last several years at least 3.7% while industry competitors have steadily declined.• Achieved 74% revenue uplift across Electronic Sell Thru (EST) and Video on Demand (VOD) within eight weeks of market activation for four original films after leading Go-to-Market (GTM) strategy via simulation.• Increased catalog sales 62% and Family and Animation market share 12% in 2020 after leading inter-departmental machine learning initiative to identify key variables for determining pricing combinations to maximize revenue across transactional business.• Leveraged dozens of financial models to deliver Pro Forma income statements to senior leadership for determining where to invest across different new release product catalog lifecycles.• Achieved 120%-280% ROI from 20••••20 while managing a $55M trade budget.• Served as a key global TV liaison with leading distribution partners such as WWE, LEGO, and VIZ (Pokemon).

Education

• Loyola Marymount University

  Master of Business Administration - MBA, International Marketing and Financial Strategy

  2010 — 2013

• The Wharton School

  Certificate in Business Analytics: From Data to Insights

  2019 — 2019

• Lehigh University

  Bachelor of Science - BS, Business Economics, with a minor in Computer Science

  1998 — 2002