David Maxwell

Root Cause Reporting and Control Manager @ScottishPower

Glasgow, GB

As a Root Cause, Reporting & Control Manager, I lead initiatives to reduce complaint volumes and enhance customer experience through data-driven insights. Using advanced analytics, root cause analysis, and AI-driven trend detection, we identify key triggers for complaints and implement proactive prevention strategies.Collaborating across departments, we develop predictive models to optimise processes, improve automation, and enhance digital customer interactions. I also provide strategic oversight on complaint performance, ensuring business-wide improvements that minimise customer friction and drive operational efficiency.With expertise in data analysis, stakeholder engagement, and the UK energy market, we help shape smarter, customer-centric solutions that deliver real impact.