David Martin

Media Director; Director of TV Research and Programming; Marketing Profesional

Role: Director of Research and Programming at Sinclair Inc.
Location: Park City, UT, US
LinkedIn followers: 500 followers

Research & DevelopmentView LinkedIn profile

About David Martin

Media Director/ TV Research and Program Director/ Marketing Executive • 28 years of…

Experience

Director of Research and Programming
Sinclair Inc.
Aug 2014 — Present
Direct the strategic and tactical program and schedule planning for KUTV CBS 2 and KMYU MY TV 12. Provide support to the news, sales, online and promotional departments with media and business research, intelligence, analysis and insights to increase and improve station viewership, sales and community relations.• KUTV and KMYU media research, analysis and insights: offline, online, social and mobile• Competitive media research, intelligence, analysis and insights• Business prospect: market spending, media mix research and analysis, and tactical advertising insights• Support and report directly to KUTV/KMYU General Manager and General Sales Manager

Skills

Media Planning
Marketing Strategy
Social Media
Online Advertising
Client Relations Skills
Marketing
Skilled Communicator
Integrated Marketing
Contract Negotiation
Team Leadership
Social Media Marketing
Team Building
Digital Marketing
Marketing Communications
Online Marketing
Creative Strategy
Client Relations
Broadcast Media Sales
Building Strong Business Relationships
Highly Detailed
Consumer Insight
Traditional Media
Highly Organized & Strong Analytical Abilities
Digital Media
Promotions
Creative Problem Solving
Email Marketing
Market Research
Advertising
Media Buying

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@sbgi.net
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

Unlock verified contacts

Free to start · No credit card required

Current company

Sinclair Inc.

Broadcast Media Production and Distribution · 5.2K employees · Cockeysville, Maryland, United States

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. ------------- At Sinclair, we believe in Enriching Local Lives. Enriching Local Lives is more than a message - it's our renewed articulation of our purpose and the impact we aim to have across the communities we serve. Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards. Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide. In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs

sbgi.net

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

About David Martin

Experience

Director of Research and Programming

Skills

Find verified contacts for anyone on LinkedIn