David Marcellino
Product Marketing Manager at Cree LED
- Role
- Product Marketing Manager at Cree Led
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About David Marcellino
Well-organized professional with 20+ years experience marketing technical products within the Semiconductor and Telecommunications industry. EE background with a strong outbound marketing skill-set. Significant contributions towards driving outbound marketing activities. Summary: Programs - Executing innovative campaigns that raise awareness and drive demand Branding – Developing effective brand activities and processes that tie back to revenue Sales Enablement – Managing content creation & supporting a global sales organization Process Improvement - Implementing business process change Facilitated Leadership - Driving cross-functional teams to execute company-wide initiatives EE Background – Understanding of LED and semiconductor devices Education - BSEE, MSCS Currently a member of the Cree LED product marketing team which drives all outbound marketing activities for the business. Our team consistently delivers industry leading customer support, product support and thought leadership in all aspects of LED technology.
Experience
Product Marketing Manager
Mar 2021 — Present · Durham, NC, US
Currently a member of the product marketing team which drives all outbound marketing activities.Responsible for managing Cree\'s LED Branding Partner Program, leading marketing campaign activities with partners, supporting a global sales organization by organizing customer events, developing sales tools and demonstrations. Manage all tradeshow planning and organization. Manage Highspot sales enablement/repository. Manage the technical design and build of proof-of-concept LED sales demos and work closely with outside vendors/agencies on various technical projects.
Education
Hood College
MSCS
Capitol Technology University
BSEE
Skills
- Eloqua Automation
- Branding
- Program Management
- Product Launch
- Project Management
- Product Management
- Telecommunications
- Process Improvement
- Marketing
- Electronics
- Product Marketing
- Led Power Supplies
- Product Lifecycle Management
- Testing
- Business Operations
- Solid State Lighting
- Cross-Functional Team Leadership
- Semiconductors
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