David Lipke

Experience

1. Senior Director, Corporate Communications

   The Vitamin Shoppe

   Jan 2019 — Present · New York, NY, US

   Lead PR and Corporate Communications for $1.1 billion, 750+ store, leader in the health and wellness sector. Craft thoughtful and dynamic communications strategies that drive crucial company objectives with clear ROI across our brand pillars of quality, innovation and expertise. Key areas of responsibility encompass:*Execute PR and communications programs that enhance The Vitamin Shoppe brand, drive traffic to stores and ecom, engage vendor partners, and support investor relations and the internal organization *Oversee corporate and financial communications. Led external and internal communications supporting the 2019 acquisition of The Vitamin Shoppe by Franchise Group Inc.(NASDAQ: FRG)*Elevate the profile and authority of CEO and senior leadership team across print, broadcast, podcasts and industry awards *Spearhead CSR strategy, including ownership of the relationship with lead philanthropy partners Vitamin Angels, Kiva.org, and Team RWB *Ensure accuracy and effectiveness of all media interviews, press releases, press kits, and company statements *Ideate and execute brand events, press & influencer events, celebrity partnerships, satellite media tours, broadcast contributor segments *Drive dedicated PR programs in partnership with our top brand vendors *Ensure metrics-driven ROI and analysis of PR spend *Liaise closely with merchant, marketing, legal, scientific & regulatory affairs, and creative teams to drive cross-functional business priorities forward *Manage consumer/brand PR agency and IR/financial communications agency

Education

• Vassar College

  Bachelor of Arts (BA), Sociology