David Leese

Experimentation and Insights Senior Manager @Dell Technologies

Stoke-on-Trent, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2021 — Present

Experimentation and Insights Senior Manager @Dell Technologies

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GB

Manage, coach and support a global team of site optimization managers running experiments across Dell Technologies\' online properties- Develop and drive online optimisation strategy globally across B2C and B2B sites

EDUCATION

1988 — 1995

Westlands High School, Congleton

A-levels, Maths, Physics, Chemistry

2002 — 2002

University of Cambridge

MA (Hons), Physical Sciences

1995 — 1998

University of Cambridge

BA (Hons) 2, 2 Physical Sciences (specialising; Chemistry

1999 — 2000

Keele University

PGCE, Secondary School Science, Chemistry

2005 — 2006

Institute of Financial Studies

Certificate of Mortgage Advice and Practice, Financial Advice

SKILLS

Online MarketingDirect MarketingProduct MarketingUser ExperienceCmsGoogle AnalyticsDigital MarketingAnalysisAnalyticsWeb Project ManagementLead GenerationStrategyE-CommerceData AnalysisOnline AdvertisingProject ManagementProcess ImprovementSemManagementSEOProduct ManagementBusiness AnalysisCompetitive AnalysisCustomer ExperienceWeb AnalyticsLanding Page OptimizationConversion OptimizationCustomer Relationship Management (Crm)OmnitureEmail MarketingCrmGoogle Adwords

ABOUT DAVID LEESE

I have over ten years of experience as an online analytics professional, and I present, discuss and blog about my experiences in online optimisation. My key area of expertise is online optimisation, working with Test & Target and Google Website Optimizer, and I use Clicktale, Adobe Reports and Analytics and Ad Hoc Analysis to support Dell\'s optimization program. I also have experience with Google Analytics and Google Website Optimizer, and previously I have developed my skills with business intelligence software, such as Business Objects, SQL and Visual Basic. This analytical approach is supported by my strong chemistry and physics background.

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David Leese — Experimentation and Insights Senior Manager at Dell Technologies in Stoke-on-Trent, GB | Unifers