David Lawrence
Senior Ta and Recruitment Marketing Manager @BT Group
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WORK HISTORY
Senior Ta and Recruitment Marketing Manager @BT Group
GB
Lead end to end recruitment strategy for Retail Operations and Contact Centres, balancing speed, innovation, leadership, quality, and cost, driving measurable ROI.Responsible for strategy, budgets, attraction marketing, and all external agency partnerships.Delivered 50% reduction in cost per hire (CPH) and year-on-year reduction in cost per applicant (CPA).Improved gender diversity in retail hires, achieving 50% female representation.Reduced attrition through strategic recruitment, onboarding initiatives and clear attraction goals.Introduced leading innovative AI-driven processes across the recruitment journey to enhance business efficiency and candidate experience.Coach and mentor colleagues, fostering skill development and high-performing teams.Completed Agile training, applying agile principles to recruitment projects.Champion diversity, equity, and inclusion while ensuring hires strengthen both team culture and business impact.
EDUCATION
The Open University
Bachelor's degree, Computer Games and Programming Skills
ABOUT DAVID LAWRENCE
I specialise in delivering high-impact strategies at pace that deliver results, currently across Retail Operations, Contact Centres and Corporate hiring. Working in close partnership with internal and external stakeholders, I design and manage end-to-end hiring solutions that balance speed, quality, and cost, while consistently delivering strong ROI. I’m an experienced people leader who thrives on creating positive environments and supporting people and teams to grow.I have accountability for budgets, attraction marketing strategy, and all agency partnerships. I lead from the front, evolve approaches to innovate and maximise ROI. Through experience, insight-led decision making and strong people skills, I optimise spend, strengthen relationships and deliver brand impact. I am passionate about people, creating recruitment strategies that are people focused and culture driven, championing diversity and inclusion, and ensuring every hire strengthens both the team and the organisation.
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