David Lau

Data Acquisition Manager @Experian

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2022 — Present

Data Acquisition Manager @Experian

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Driving the data acquisition strategy across Experian’s CAIS (Credit Account Information Sharing) data asset.CAIS is a membership driven data sharing network that collects and distributes credit data on Consumer accounts. Consumer CAIS offers around 550 million credit accounts per month making CAIS one of the largest sources of UK consumer credit commitments. All major financial institutions and creditors engaged in commercial lending activities will share details of their customers\' credit commitments and how they’re performing within them. By sharing data, your company will - Make responsible lending decisions by reviewing applicants\' existing financial obligationsAvoid lending to consumers and businesses that are over indebtedIdentify consumers with an adverse credit historyMake appropriate authorisation, limit management and recovery decisionsVerify applicantsEnhance collections strategiesReceive enhanced scores and credit ratingsRefine your credit policy and undertake retrospective analysisReporting data to CAIS can promote a better payment performance As a CAIS member, you contribute data on all your customers’ credit accounts and account behaviour from the last six years. In return, you get access to the equivalent data from banks, lenders, insurers and utility and telecoms companies – virtually every major lending organisation in the UK.The Rental ExchangeThe Rental Exchange to help tackle the challenges faced by rental tenants in the UK. Our initiative aims to tackle the financial, digital and even social exclusion challenges that rental tenants often face compared to homeowners. By observing rental payment data in the same way that we view mortgage payment data, we can unlock a range of benefits for tenants, housing providers and credit providers.The Rental Exchange will incorporate a tenant’s payment history in their credit file with no cost to either the housing provider or tenant.

SKILLS

CplDigital StrategyCampaign ManagementMobile MarketingDigital MarketingMedia PlanningDatabase MarketingAnalyticsMarketing StrategyEmail MarketingPpcB2bSmsBusiness-to-Business (B2b)B2b MarketingOnline AdvertisingMedia BuyingAffiliate Marketing

ABOUT DAVID LAU

Data Acquisition Manager - Experian

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David Lau — Data Acquisition Manager at Experian in London, GB | Unifers