David Konghay

The New-age Digital salesman | Performics | Publicis Groupe | Ex- WPP | Ex- GroupM | IIM L | SRCC

Role
Vertical Lead- Senior Director Growth at Performics India
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About David Konghay

A growth and marketing leader with extensive experience building full-funnel growth engines across Indian brands, David is an IIM Lucknow marketing strategy graduate with deep expertise in branded content, multimedia platforms and performance-led marketing. Over the years, he has driven measurable business impact across BFSI, Telecom, and Hospitality, managing multi-crore initiatives for top-tier brands.David specializes in architecting integrated brand-to-demand systems that bring together strategy, content, media, mar-tech, and commercial outcomes, delivering sustainable revenue growth, 1P data-driven acquisition, and reduced reliance on walled gardens.Known for translating strategic intent into scalable frameworks and outcome-linked business models, he enables brands to unlock growth in complex, evolving digital markets, combining commercial rigor with creative and operational excellence.

Experience

  1. Vertical Lead- Senior Director Growth

    Performics India

    Jul 2024 — Present · IN

    I am responsible for driving business and P&L performance across Telecom, Fintech, and Hospitality, managing a large multi-crore AUM and leading digital full-stack growth initiatives. I also have the privilege of driving lead enterprise growth delivery, building scalable strategies that drive customer acquisition, revenue growth, and brand impact across multiple sectors. I have the fortune of leading a high-performing, cross-functional team, navigating complex challenges while ensuring business growth & retention. I also dabble between channel and media innovation, leveraging new-to-market players and MarTech solutions to reduce reliance on walled gardens and maximize growth outcomes.

Education

  • Indian Institute of Management, Lucknow

    Master of Business Administration - MBA, Marketing & strategy

    2016 — 2018

  • Shri Ram College of Commerce (SRCC)

    Bachelor of Commerce (BCom), Business/Commerce, General

    2011 — 2014

Skills

  • Non-Profit Marketing
  • Public Relations
  • Marketing Strategy
  • Communication
  • Leadership
  • Public Speaking

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David Konghay — Vertical Lead- Senior Director Growth at Performics India in Mumbai, MH, IN | Unifers