David Knox

Digital Conversion Manager @Lloyds Banking Group

London, GB

Leading digital marketing for the insurance portfolio (Life, Home, Car, Business) from strategy to implementation• Manage and lead a team to deliver on CPS, sales and traffic targets• Working closely alongside key stakeholders to maximise the effectiveness of Digital Marketing • Analyse performance and ensure optimum channel splits, reporting and presenting back to Head of Marketing and Senior Leadership on trading performance and opportunities to increase volume and value of Digital trading performance.• Trusted to present work to Managing Director Group Brands• Coaching and mentoring staff to grow skill set in marketing via hosting workshops or 1-2-1.• Compliance process champion for Marketing.• Act as SME for digital marketing within Marketing and Engagement and wider business• Forecasting volumes and spend within channels during the year and also for yearly targets• Responsibility of digital acquisition and operational budgets• Building cross product omni-channel strategy • Day-to-day management of digital media agency relationship to maximise resource, prioritisation and output• Working and managing across all digital channel’s SEO, Social, Email, PPC, Display, aggs and affiliates • Managing audiences between channels to create a full funnel approach• Managing data from 1st party (DMP) to 3rd party Experian etc. • Working with analytics to build incrementality modelling on paid channels • Working with Brand to ensure all messaging is aligned and on-brand• Leading innovation in the team so we stay ahead of competitors

The Institute of Direct and Digital Marketing

Training course, Pay per Click

The Institute of Direct and Digital Marketing

Postgraduate Diploma, Digital Marketing

Queen Margaret University

Business Management & Marketing