David Kearney

About David Kearney

I am a marketing professional with a diverse skill set in demand generation, customer…

Experience

1. Sr Demand Generation Online Comparison Specialist

   NetSuite

   Jun 2021 — Present

   In June 2021, I transitioned into my current role within the NetSuite marketing department as a Sr. Demand Generation Online Comparison Specialist. I\'m currently leading the online comparison demand generation efforts for the primary NetSuite software solutions (ERP, Accounting, CRM, etc). My main responsibilities include: • Facilitating and implementing the creation and marketing of compassion reports and research analytics regarding ERP, Accounting, and CRM software solutions. • Generating mid to low-funnel, in-profile leads from the North American market for NetSuite. • Creating the complete marketing demand gen plan and budget for the online comparison campaigns. • Developing and acting on KPI-based goals such as MQL, SQL and Opp generation per Campaign. • Negotiating, booking, and executing all online comparison vendor contracts for NetSuite. • Consistently coordinating with a large assortment of 3rd party publishers for execution of many OC campaigns and components. • Assisting sales in qualifying specified leads using account based marketing strategies (ABM). • Regularly meet with the BDR sales teams to discuss ongoing campaigns and lead follow-up strategies. • Identifying and pursuing new and advantageous vendors/publishers for our market. • Supplying vendors with content such as marketing assets, HTML, images, landing pages, URLs, etc.

Education

• North Carolina State University

  Bachelor of Science (BS), Business Administration and Management, Marketing

  2008 — 2010

• Durham Technical Community College

  Associate of Arts (AA), Business/Commerce, General

  2005 — 2008

Skills

• Business Intelligence
• Data Analysis
• Email Strategy
• Business Strategy
• Lead Generation
• Strategy
• Bronto
• Online Advertising
• Customer Retention
• Social Media
• Video Editing
• Social Media Marketing
• Email Marketing
• Marketing Copy
• Customer Service
• Salesforce.com
• Website Promotion
• Ebay Sales
• Data Entry
• Marketo
• Promotions
• Online Marketing
• Html Emails
• Copywriting
• Photoshop
• Management
• B2b Marketing
• Joomla
• System Testing
• E-Commerce
• Graphic Design
• Customer Segmentation Strategy
• Databases
• Sales Promotion
• Social Promotion
• Marketing
• Sales
• Powerpoint
• Business Development
• Basecamp