David Jy C.
Senior Advisor Quantitative Qualitative Research Leader Unit Chief @U.S. Department Of State
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WORK HISTORY
Senior Advisor Quantitative Qualitative Research Leader Unit Chief @U.S. Department Of State
Washington, DC, US
Integrated AI and machine learning methodologies (e.g, unsupervised clustering, predictive modeling) to enhance audience segmentation, message targeting, and trend forecasting.Oversee the development and execution of 50+ analytical products annually, leveraging survey research, focus groups, and in-depth interviews across high-priority regions.Advise senior leadership, including Assistant Secretaries and Ambassadors, on data-driven engagement strategies to strengthen U.S. public diplomacy efforts.Develop survey experiments and randomized controlled trials (RCTs) to rigorously test messaging effectiveness and optimize communication strategies.Led the creation and development of a strategic communication planning template and video training series, enhancing research application across bureaus and U.S. missions abroad.Implemented Agile/Scrum methodologies within the research team, streamlining project management and improving efficiency in research product delivery.Facilitate quarterly training and team-building sessions, bringing together remote and local staff for skill development and methodological advancements.
EDUCATION
Simpson University
Psychology
University of Kentucky
Doctor of Philosophy - PhD, Experimental Psychology
University of Kentucky
Master's degree, Experimental Psychology
Stanford University
Certificate
Grace Cascade Christian Schools
High School Diploma
ABOUT DAVID JY C.
As a strategic communications and research leader, I specialize in transforming data-driven insights into impactful messaging and marketing strategies. With over 15 years of experience in global public affairs, social science research, and audience engagement, I have a deep understanding of how to craft narratives that resonate across diverse audiences and drive business and reputational outcomes.I excel in developing research-backed messaging frameworks, conducting audience and message testing, and translating complex data into actionable insights that inform go-to-market strategies. My expertise spans advanced methodologies—including experimental research, machine learning, and behavioral science—helping organizations refine their positioning, optimize campaign performance, and navigate reputational challenges.I thrive in fast-paced, cross-functional environments where research, marketing, and communications intersect—ensuring that insights not only inform strategy but also drive measurable impact.Highlights:Directed, led, and delivered multiple international research efforts in support of U.S. communications objectives. Published a book on human judgment and its flaws (was an Amazon #1 new release | Judge Not: How Invisible Situations Shape Our Lives - https://a.co/d/4QaxFHd).Authored publications on trust, technology acceptance, and behavioral science for high-profile forums such as NATO and academic journals.Founder of a 501(c)3 organization advancing refugee education and integration through data-driven solutions.
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