David Johnston

About David Johnston

I have earned my Masters of Arts in Media and Communication with a focus on Strategic Communication and Social Media and a Bachelor of Science in Advertising with a minor in Marketing. Each day I try to learn something new, create something different, and end my day feeling rewarded. My goal is to make sure that continues into my future.

Experience

1. Senior Marketing Campaign Writer

   3 Enrollment Marketing, Inc.

   May 2022 — Present

   Draft and edit emails, landing pages, advertisements, text messages, social media posts, print pieces, and more for comprehensive college marketing campaigns with a focus on generating applications, deposits, and awareness.Manage a workload of 15+ clients, 60 to 100 pages of content per campaign, and two to three campaigns per client per year while maintaining their unique style considerations, brand voice, and differentiators.Participate in research, branding workshops, and discovery calls with clients to create compelling, modern, effective, and honest marketing messaging, which contributes to an average increase of 19% in YoY applications.Mentor and train new writers and designers and serve as a helpful resource for expectations, best practices, and leadership while being adaptable and flexible to ongoing changes in the organizational framework, product updates, and external variables. Establish process documentation to streamline the overall creative process and improve the project management dashboards and resources utilized by the creative team.Assist with quality assurance and green light to contribute to launching on-time, error-free campaigns.Leverage innovative AI tools and resources to enhance performance and development of a variety of campaigns, including the initial framework for an automated telephone recruiter/counselor and knowledge base management for AI chatbots.

Education

• Kent State University

  Bachelor of Science - BS, Advertising

  2011 — 2015

• Bowling Green State University

  Master of Arts - MA, Media and Communication with a specialization in Strategic Communication and Social Media

Skills

• Email Marketing
• Demandforce
• Social Skills
• Qualtrics
• Emma
• Social Networking
• Communication
• Indesign
• Photoshop
• Adobe Creative Suite
• Hootsuite
• Microsoft Word
• Social Media
• Microsoft Excel
• Powerpoint
• Event Planning
• Adobe Illustrator
• Wordpress
• Advertising
• Microsoft Office