David Jervis
Head of Youth Programs @Red Bull New York
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WORK HISTORY
Head of Youth Programs @Red Bull New York
Harrison, NJ, US
Strategic Leadership: Directing the vision for the Red Bulls Youth System, providing executive oversight to cross-functional leadership teams across commercial, marketing, sales, operations, technical services, coach recruitment, product development, player development and identification. Commercial Growth: Shaping the long-term commercial strategy and growth plan to expand the club’s reach and ensure the continued sustainability of business operations.Youth Fan Development : Architecting the strategic framework to convert youth participants and families into lifelong fans, ensuring the player journey is rooted in long-term club loyalty.Community Impact & Reach: Defining the club’s impact strategy through the oversight of a vast grassroots ecosystem, serving as the primary soccer infrastructure across the NY/NJ metropolitan area.
EDUCATION
The Manchester Metropolitan University
Bachelor's degree, Coaching, Sports and Business
ABOUT DAVID JERVIS
Senior sports executive with 25+ year’s experience leading youth strategy, innovation and business operations within the US Soccer landscape. Responsible for building and leading the countries largest and most successful youth development platform within Major League Soccer at Red Bull New York, shaping the foundations of MLS youth programming for professional soccer teams in the US. Oversee all youth business operations, driving record commercial revenues and homegrown talent production, utilizing youth pathways to promote fan development, increase ticket revenues, community engagement and sponsorship revenue. Experienced in leading and building teams, shaping culture, public speaking, driving team collaboration, expert communicator, project execution and implementing operational excellence. Oversee a large team of 175 directors, managers and coaches. Proven track record of innovation and delivering on ambitious goals. Highly driven, self-motivated professional with unwavering work ethic and desire to succeed. Extensive experience in developing sales and marketing campaigns for new product launches along with large scale event activation. Involved at the ground floor of the soccer industry in the USA since its onset, gaining a deep industry knowledge of what success looks like.
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