David Worth
Business, Marketing, & Digital Transformation
- Role
- Advisor at ZS
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About David Worth
Business, Marketing, & Digital Transformation: Driving growth and strategic renewalSenior executive that combines a multi-disciplinary perspective from business and technology to drive strong B2C and B2B results via marketing, digital & customer driven business transformation. Industry expertise: CPG, Telco, Software, & Platforms. Global experience: Asia, Western Europe, the U.S, and Latin America.Developed significant expertise in Business Transformation, Marketing, Strategy, Account Services, Digital and IT as part of a successful career at P&G and continued to leverage that experience in professional services. Quickly cultivated both internal and external relationships and partnerships to lead high profile, complex digital transformation programs and strategic initiatives across department, division, and corporate lines. Principled people leader, coaching staff and supporting their career development. Excels at: Setting and Implementing Transformational Strategy: Develop a clear compelling strategy and ensure all initiatives are integrated into strategic plan for leadership commitment and resource allocation. Serving as a Cross-Functional Change Agent: Operate as an integrator between C-Suite / senior executives and functions in the rollout of digital initiatives.Driving Digital Innovation: Collaborate with teams across the business to generate innovative digital solutions for products, services, customer experiences, marketing channels, and business models.Delivering ROI on Transformation Projects: Demonstrate positive impact linked to KPIs in areas such as driving new revenue, improving customer engagement and loyalty, and achieving new efficiencies.Creating Customer Engagement and Marketing Effectiveness: Leverage an insight driven approach to create and improve B2C and B2B digital customer engagement including advancing marketing to a higher level of digital capability.Developing Transformational Talent: Build digital capabilities, work closely with HR to attract / retain top talent.
Experience
Advisor
Aug 2024 — Present · Seattle, WA, US
Providing Marketing, Marketing Strategy, and Digital Transformation consulting to ZS Clients
Education
Rensselaer Polytechnic Institute
BS CSCI, Computer Science, Management, Electronic Arts
1984 — 1988
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