David J. Rodas

About David J. Rodas

Results oriented, cross functional executive sales leader with exceptional history of performance in developing and leading high-performance sales teams and driving overachievement of business goals in direct sales and channel sales. Awarded Xerox President\'s Club distinction in each role including sales rep, sales specialist, and multiple sales management assignments, routinely in top 10% as measured across the U.S. Strong work ethic and demonstrated ability to drive business results through effective management and leadership skills with emphasis on team building and valuing diverse teams. Well versed in P&L analysis, able to identify key trends and gaps and implement fast and effective performance improvements to address shortfalls and opportunities. Excellent people skills, able to drive results and high performance to exceed business objectives. Experience managing large sales organizations with multiple direct report managers and up to 50+ indirect reports. Recognized thought leader, participate in senior management future business initiatives, viewed as subject matter expert in production digital printing, workflow, and offerings. Progressive levels of responsibility throughout career leading to more challenging assignments and revenue management. Highly ethical, hands on, adaptable, quick study, high energy executive able to support diverse business needs

Experience

1. Vice President Enterprise Production Sales U s

   Xerox

   Jan 2021 — Present · US

   Xerox Corporation, U.S. Enterprise Sales Division - Jan 2021 to presentManage full P&L to deliver Enterprise production sales targets for U.S. to include PrimeLink, Versant, Nuvera, iGen, & Inkjet through team of sales specialists.

Education

• St. John Fisher College

  B.S., Business Management & Marketing

  1982 — 1986

Skills

• Go-to-Market Strategy
• Channel Partners
• Service Delivery
• Wide Format Printing
• Consulting
• Solution Selling
• Digital Printing
• Mentoring of Staff
• Sales Management
• Sales Operations
• Managed Print Services
• Managed Services
• Key Account Development
• Performance Management
• Contract Negotiation
• Start-Ups
• Financial Analysis
• Production Inkjet
• Training
• Customer Satisfaction
• New Business Development
• P&L Management
• Leadership
• Management
• Strategy
• Product Development
• Marketing
• Sales Process
• Account Management
• Direct Sales
• Major Account Development
• P & L Ownership
• Graphic Communication
• Sales
• Business Development
• Process Improvement
• Cross-Functional Team Leadership
• Key Account Management
• Marketing Strategy
• Hiring Practices