David J. Pataca
Executive Regional Director - Southeast & the Caribbean @Candela Medical
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WORK HISTORY
Executive Regional Director - Southeast & the Caribbean @Candela Medical
PRINCIPAL ACCOUNTABILITIES:* Establishing and maintaining an aggressive sales budget for Southeast (10 States) & The Caribbean.* Managing a team of 12 Territory Managers including four Jr. Reps and eight Clinical Trainers.* Identifying and expanding regional sales market and applications.* Organizing market relevant conferences, exhibitions and marketing events.* Reporting regional market/product intelligence to Product and Business Development to maintain and increase market share.* Responsible for selling for open territories and training entire team on field based strategies and clinical selling with constant training programs and field visits.* Ensuring regional pipeline information in Salesforce is up to date for inventory and sales management.* Frequent customer visits to develop new customers and support existing ones.* Managing local logistics such as shipping of demos, RMA\'s and exhibition equipment.* Directs sales forecasting for the region and sets performance goals accordingly.* Accountable for meeting or exceeding region sales and margin objectives on a monthly, quarterly and annual basis.* Analyzes data in SalesForce.com to aid in directing sales reps to highest priority activities.* Meets with sales reps to develop quarterly, monthly and weekly plans designed to maximize customer relationships and improve face-to-face selling time.* Coaches sales reps on the development of strategy for all new capital pipeline opportunities and to advance all such opportunities through the sales cycle.* Manages performance and provides feedback in a timely manner.* Works closely with US Marketing team to provide passion around specific market promotions.* Provides important product market feedback to drive new market opportunities.* Participates in the interview and selection of new sales reps using established tools.
EDUCATION
Florida Atlantic University
Bachelor of Science (BSc), Marketing/Marketing Management, General
Nova Southeastern University
Master's degree, Masters in Science - Leadership/Business
SKILLS
ABOUT DAVID J. PATACA
Pursue freedom, creativity, peace, wisdom, happiness, health, discipline & personal development in all that I engage in.* Refined skill sets.* Actively engaged in pursuing knowledge and serving others.* Conscious actions.* Selfless intentions followed by right actions.* Creative problem solver.* Ever Forward mentality.
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