David Hernandez
Head of Us Managing Director @Eleco
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WORK HISTORY
Head of Us Managing Director @Eleco
US
As Managing Director for Elecosoft LLC, I lead the North American business with full P&L responsibility, driving revenue growth, market expansion, and operational excellence across the construction technology sector. I oversee Sales, Marketing, Customer Success, Finance, and Professional Services, aligning cross-functional teams to deliver measurable business outcomes.My focus is on transforming Elecosoft’s presence in North America from a reseller-led model to a direct, SaaS-driven growth engine. This includes setting aggressive annual and multi-year targets, implementing scalable go-to-market strategies, and building a high-performing team culture centered on accountability, innovation, and customer value.Key achievements include growing ARR through direct sales, launching targeted marketing campaigns to improve brand awareness, and driving adoption of flagship solutions such as Asta Powerproject, Vision, and Active 4D. I work closely with global leadership to align product development, sales enablement, and partner strategies while ensuring regional execution reflects market realities.Passionate about enabling the construction industry to improve efficiency, quality, and profitability, I partner with executive buyers to solve operational challenges through connected technology solutions—bridging gaps between planning, execution, and asset management. My leadership is guided by the principles of focus, collaboration, and strategic agility, ensuring Elecosoft’s North American region is positioned for sustained, high-impact growth.
EDUCATION
Alvin College
Gen Ed
ABOUT DAVID HERNANDEZ
With over 20+ years operating at the intersection of construction, sales, and technology, I build growth engines in complex markets.As Managing Director of Elecosoft North America, I lead the US and Canadian business across sales, marketing, customer success, and operations. I was brought in to establish and scale our North American presence from the ground up - building the team, defining go-to-market strategy, launching new products, and driving predictable recurring revenue in a competitive construction technology landscape.My focus is simple: connect strategy to execution and turn software into measurable commercial impact. I help construction executives close the gap between field and office, people and process, vision and performance. When those gaps close, margins improve, risk drops, and teams perform at a higher level.I’ve built and rebuilt teams, launched products into new markets, and led turnarounds that transformed underperforming groups into accountable, revenue-producing organizations. My leadership style blends hands-on sales discipline with structured operational rigor. We don’t chase activity. We build systems that scale.I care deeply about developing people, strengthening culture, and creating long-term enterprise value. I lead with focus, ownership, curiosity, and a commitment to building something that lasts.
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