David Haynes

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAVID HAYNES

I’m a Product professional with over a decade of experience driving revenue growth through digital transformation and data-led, hypothesis driven product development across the financial services, sports betting and gaming, travel, and e-commerce.I’m passionate about solving customer problems, cross-functional delivery, storytelling, coaching teams to scale product capability and optimising user experience. By leveraging this I’ve a proven track record delivering commercial impact through end-to-end product lifecycle management, embedding Agile ways of working, uplifting in-life conversion rate and improving operational efficiency. My background spans product, CRO, and marketing, giving me a broad toolkit that blends commercial awareness, technical understanding, and strategic thinking. I love getting to the root of a problem—whether user or business—setting a clear course of action, and driving that through with cross-functional teams.What defines how I work- I tell stories. Communicating product vision through narrative is at the heart of what I do- I seek insight. From data deep-dives to user research, I let the evidence lead- I test, learn, and repeat. I’ve led experimentation programmes in UK and international markets—and I’m always chasing the next iteration.I also love product coaching, sharing the things I\'ve learned (both the easy and hard way) and ultimately helping others on their own journey in product. Specialities: Product Strategy / Digital Journey Optimisation / Usability / Digital Proposition Development / Data Insights / Customer Testing / Project Management / Stakeholder Management / Test Management / 3rd party Management / Marketing Communications / Process and Governance / Situational Analysis / Innovation and Creative Thinking / Financial Services / Travel and Leisure / Leadership / Coaching / Customer Experience / Web Analytics / Emerging Technologies / Lead generation / iGaming / Sports Betting