David Harmer

Group Marketing Director @Shield Services Group

Reporting to the Group Owner/Chairman with autonomy to set and execute plans • Peer relationships with Divisional Managing Directors and Directors of Shared Services including Business Development. Building and owning budgets supportive of tailored divisional plans • Selected and managed relationships with outside marketing agencies Key Activities: Created Sales & Marketing strategy fully aligned with Business Development Director Supported Internal Service teams with communication plans Audited agency service providers, redefining requirements and SLAs against budget Executed email campaigns via CRM (Mailchimp) achieving 30% open rate and 20% CTR Implemented digital transformation of sales and marketing, positioning the website at its core Drove increase in social followers by over 30% across first 18 months Defined and executed trade-show presence at CISE and UKCW events