David Findlay
Chief Product Officer at RTIC Outdoors
- Role
- Chief Product Officer at RTIC Outdoors
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About David Findlay
Senior Executive with extensive experience in merchandising leadership, innovation and brand building. Expertise in strategy and assortment planning, product development, innovation, field testing, customer insights, market trend analysis and omnichannel go-to-market execution. Consistent record of driving growth and profitability in both softgoods and hardgoods areas. Have led multiple customer relevance initiatives and launched several new active, lifestyle and workwear brands. Experience includes large business transformation projects including leading cross-functional reengineering of organizational processes and structures, multiple projects directed at attracting different customer segments, and a major brand initiative that redefined the target customers and brand positioning for a +$1B company.Most recently, consulting experience includes helping start-ups and established businesses in the manufacturing, retail and technology space refine their brand positioning, better understand their customers, define their value proposition and bring their products to market.
Experience
Chief Product Officer
Apr 2021 — Present
Skills
- Apparel
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