David Fiedler
Design Director @Mentormate
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WORK HISTORY
Design Director @Mentormate
Minneapolis, MN, US
Worked closely as a human-centered Design Director with global leadersin engineering, project management, marketing, and sales to successfullygo from early-stage concepts to launch and ongoing support. Combined the analytical, intuitive, and best practices to translate business needs and requirements into engaging and delightful customer-focused experiences. Led the new DXP team to evaluate and deploy numerous DXP platforms and associated integrations to ensure client success.
EDUCATION
Columbia College Chicago
Photography and Design
UCLA
Computer Science
SKILLS
ABOUT DAVID FIEDLER
As an award-winning Experience Design Director, Creative Director and Strategy Director, David provides direction and strategy for teams in championing the role of the consumer as the hero of marketing ecosystems. He inspires team members to think iteratively in the research, planning and design phases of a project lifecycle to arrive at the most effective and singular solutions for clients and consumers. David drives business value by pivoting service, product or an entire organization, with people held firmly at the heart. Through design-led strategy, David helps to frame why it’s necessary to make such a change, who for, and how it will make money.David brings 20 years of commercial experience to his role. Prior to joining Wiley, David spent nine years at Minneapolis advertising agency Olson as Director of User Experience Design, Group Creative Director and leading strategy at their Toronto office. Prior, David has worked at many agencies in Los Angeles and Chicago, as Director of Interactive and Experience Design Director. His brand experience includes the Belize Tourism Board, KidRobot, Pepsi, Saucony, CapitalOne, Aurora Health Care, Riga Ghetto Museum, Bauer Hockey, PepsiCo, Honda, Dairy Queen, 3M, American Express, Discover Boating, and UnitedHealth.David is most proud of his work as Creative and Strategic Lead for the Belize tourism while at Olson. During his tenure, Belize’s overnight tourism has risen over 45%, by applying Experience Design principles, creating the correct expectations and instilling pride in stakeholders and citizens of Belize. David is a proud resident of Minneapolis where he rides motorcycles, roasts fine meats, and travels the world with a camera in one hand and a fork in the other.
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