David Ferguson
CPG Sales Executive- Specializing in Away from Home
- Role
- Director of Field Sales, Away from Home at The J.M. Smucker Co.
- Location
- Hampton Roads, VA, US
- LinkedIn followers
- 500 followers
About David Ferguson
Highly charged, results-oriented sales executive, specializing in the AFH CPG industry.…
Experience
Director of Field Sales, Away from Home
Feb 2025 — Present
Honored to lead the East Division Field Sales organization for the Away from Home SBA at The J.M. Smucker Company. In this role, I’m focused on Driving results through clear strategy, strong execution, and resonant leadership—empowering teams to grow and succeed while delivering lasting value to our customers and partners.Key responsibilities include developing & executing sales strategies to achieve revenue and profit growth targets across the division.Lead, coach, and develop Region Managers and their teams, creating a culture of performance, accountability, and growth.Build and strengthen customer and broker relationships to ensure executional excellence and sustainable business growth.Shape long-term strategic roadmaps (3–5 years) and annual business plans to unlock new markets and opportunities.Collaborate cross-functionally with Marketing, Finance, RGM, and Product Development to align resources and priorities.Leverage data and insights through CRM, Spotfire, and SFA to guide financial analysis and performance optimization.Manage divisional budgets, trade spend, and assets to maximize profitability and effectiveness.Execute national sales programs and category initiatives to drive growth across the East Division.Guided by Smucker’s Culture in Action, I strive to inspire, enable, and empower our teams to achieve ambitious goals while upholding the values that make Smucker a truly special place to lead and grow.
Education
University of Virginia
Bachelor of Arts (B.A.)
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