David Ferguson

About David Ferguson

Client-focused and results driven sales executive with over 20 years of experience in the marketing services industry. Proven track record of consistently exceeding company sales goals. Experience working closely with senior sales and marketing leadership across many industries including: consumer packaged goods, food service, and specialty retail. Areas of Expertise:Media: Digital, In-Store, Magazine, Direct Mail, Sampling, Newspaper InsertsSpecialties: Shopper Marketing, Digital/Print Integration, Target Marketing, Consumer InsightsChannels: Grocery, Drug, Dollar, Mass, Food Service/QSR, Retail & ServicesCPG Customers: Coca-Cola, Smithfield Foods, Georgia-Pacific, Mars Petcare, Frito-Lay, Newell Rubbermaid, Chattem, Dr. Pepper Snapple GroupRetail/Restaurant/Services Customers: Outback Steakhouse, Arby\'s, Burger King, CARQUEST, Jiffy Lube, Little Caesar, Floor and Décor, Popeye\'s, Pizza Hut, Thomasville Furniture

Experience

1. National Sales Director

   Valpak

   Aug 2015 — Present · Atlanta, GA, US

   Responsible for national account sales development at Valpak, focusing on targeted marketing solutions that drive consumer engagement. • Developed strategies to optimize marketing effectiveness based on keen consumer insights. • Fostered partnerships with stakeholders to enhance Valpak\'s mass reach and precision targeting. • Contributed to measurable buying transactions across Retail, Home Service, e-Comm, Food Service/QSR, and CPG sectors.

Education

• Michigan State University

  Master's degree, Advertising and Public Relations

• Michigan State University

  Bachelor's degree, Food Marketing

Skills

• Marketing
• Database Marketing
• Online Advertising
• Account Management
• New Business Development
• Retail
• B2b
• Direct Marketing
• Advertising
• Advertising Sales
• Integrated Marketing
• Email Marketing
• Marketing Strategy
• Lead Generation
• Direct Mail
• Salesforce.com
• Digital Marketing
• Sales
• Sales Operations
• Media Planning