David Enriquez
- Role
- Senior Vice President, Records Llc (a Division of Sony Music Entertainment) at Sony Music Entertainment
- Location
- Monroe, NY, US
- LinkedIn followers
- 500 followers
About David Enriquez
Music industry executive with entrepreneurial forward-thinking vision and success in…
Experience
Senior Vice President, Records Llc (a Division of Sony Music Entertainment)
Dec 2019 — Present
Critical member of staff since label launch with direct report to Barry Weiss, helped bring first iteration of Records LLC. to sale, oversee new deal for joint-venture label with Sony Music Entertainment. Signed artist Dax and helped build his record \"Dear Alcohol\" to the first Platinum certification of his career and driving significant revenue for Records LLC. Singed artist iCandy and developed her breakout single \"Keep Dat\" to TikTok explosion, multiple #1 Spotify Viral 50 appearances and a near Gold certification, the first of her career. Interact daily with artists, managers and label staff, including Columbia Records, RCA Records, Epic Records, Sony Nashville and The Orchard, to develop and execute all initiatives. Coordinate all marketing and promotion to maximize project launches globally. Heavily interpret streaming stats, social growth and engagement, radio spins, as well as M&P spend, to evaluate project performance and determine future measures- Achieved 7x Platinum certification on record-breaking artist, 24kGoldn\'s global smash,\"Mood\" as well as multiple Platinum and Gold certifications for other singles- Grew Noah Cyrus from the 2x Platinum selling debut single \"Make Me (Cry)\" to a Grammy nomination and 4x Platinum certification on her smash hit,\"July\" as well as launching her critically acclaimed debut album \"The Hardest Part\"- Achieved 3x Platinum certification on Nelly\'s hit \"Lil Bit\" f/ Florida Georgia Line and Gold album \"The Heartland- Achieved 2x Platinum certification and back-to-back #1 singles on award nominated Country artist, Matt Stell- Grew NYC rapper B-Lovee\'s TikTok sensation \"My Everything\" to a Top 5 radio hit and Gold single- Maximize playlisting and exposure on DSPs, including Apple Music, Spotify, YouTube, Amazon, Pandora and SoundCloud- Analyze overall labels M&P budgets as well as P&L across all projects on a monthly basis.
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