David Dang
Director of Consumer Engagement @Dermalogica
Signup · Get unlimited contacts
WORK HISTORY
Director of Consumer Engagement @Dermalogica
Los Angeles, CA, US
Develop disruptive consumer activations with a focus on digital to support US business objectives & the global innovation calendar, inclusive of communications/PR, influencer, social, and partnerships; lead execution to increase awareness, generate demand and ultimately increase market share. • Ensure all in-market campaigns are delivered through a consumer-first lens• Champion new and emerging platforms and technologies – pushing the brand to remain on the cutting-edge of culture and consumer engagement. • Oversee community management for all social platforms and define a purpose for each social channel and community code. • Partner with International Markets to develop market expansion playbooks ensuring new markets bring the brand to life & reflect global brand codes. • Develop strategies that bridge the gap between earned and paid media within PR and influencers identifying tactics that generate both awareness and new customer acquisition• Partner closely with the Content Team to ensure content best supports community engagement. • Work in partnership with pro-dermalogica teams to develop activations that build engagement and reflect our brand values.• Lead the consumer communications plan and calendars, taking into account all forms of earned media (editors, influencers, pros, experts etc.)• Develop a framework to springboard PR mentions into revenue opportunities (affiliate / paid media) working closely with the Associate Director of Acquisition. • Lead the PR strategy ensuring the team achieves marketing goals through innovative and impactful solutions• Establish structured influencer program to align with brand objectives & build awareness and saliency. • Link consumer & influencer through existing (i.e Skinfluencer) & new programs to increase overall impact.• Seek out and manage partnerships to meet marketing objectives, delight the customer and generate buzz and excitement around the brand.
EDUCATION
Champman Beauty
License, Cosmetology
California State University, Fullerton
Bachelor of Arts, Advertising and Marketing
ABOUT DAVID DANG
Driven business professional in management, training, digital marketing and event coordination. Successful track record includes overall business management by leadership of productive teams, increasing sales, and profitability. Expertise in training, social managing and establishing collaborative business relationships with consumers and retailers.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.