David Crowley

About David Crowley

David Crowley (ENTJ) is a current entrepreneur and growth strategy consultant specialising in consumer engagement, market alignment, product development, and digital user design. Mr. Crowley has acted twice as a speaker at the United Nations World Data Forum, presenting issues concerning techniques for measuring and combatting modern slavery with data-driven solutions. Mr. Crowley is also a member of MIT\'s Task force aimed at ending human trafficking through digital implementations. Through this work, he has helped to co-author several articles for MIT\'s Computational Law Report. Before founding SQUATZ - a digital platform connecting fitness trainers to clients- Mr. Crowley held project and operations management positions for major television networks and Broadway. Mr. Crowley is currently studying Business Administration with a minor in Economics at Harvard University. He is a graduate of the Juilliard School Apprenticeship Program (2014).CORE SKILLS_ Identifying opportunities based on user needs, revenue impact, and stakeholder input._ Use customer feedback, site metrics, market research, and competitive analysis to create compelling cases for a product\'s next steps._ Define product specifications, and write detailed requirements, user stories, and wireframes for new product concepts._ Establish milestones and manage design and product development._ Produce user flow pseudocode mapping in line with computational thinking and practices._ Research, troubleshoot, diagnose, and recommend solutions to complex business and technical problems.CONSUMER ENGAGEMENT and MARKETING SKILLS_ Conceive and execute a multi-platform marketing plan._ Redesign a digital platform\'s brand identity _ Consumer and Target Audience Pain Point Research_ Consumer Messaging and Target Audience Acquisition._ CRM, Email Campaign, Marketing Campaign Management, Digital Marketing Strategy, Social Media Management._ Increase trademark awareness in various digital sectors.

Experience

1. Demand Generation Manager

   Shelf

   Dec 2024 — Present · US

   Develop and execute ABM campaigns across verticals (insurance, healthcare, B2C tech) using Salesforce, Pardot, LinkedIn, and Lindy AI prospecting._Own pipeline generation goals by driving MQL/SQL progression through multichannel outreach, paid campaigns, and nurture sequences._Design and optimize campaign assets including landing pages, email sequences, ad creative, and UTM tracking for accurate performance attribution._Conduct audience segmentation and list building with tools like Sales Navigator, ZoomInfo, Surfe, and RingLead to target ICP personas._Report and analyze performance metrics weekly (traffic, CTR, CPL, conversion rates) to refine strategy and improve ROI._Manage marketing operations and automation workflows, ensuring seamless integration between Salesforce, Pardot, and outbound tools._Coordinate cross-functional collaboration with design, sales, and leadership teams to align messaging, creative, and demand goals._Research competitors and market trends to adjust Shelf.io’s positioning, messaging, and campaign tactics for differentiation.

Education

• Harvard University

  Bachelor's Degree, Business Administration and Management

• Harvard Business School Online

  CORe - Credential of Readiness - Pre-MBA Certification , Certification in Financial Accounting, Economics for Managers, Business Analytics

• The Juilliard School

  Proffesional Apprentice Program , Drama/Theatre Arts and Stagecraft