David Cross
Senior Crm Manager (Ftc) @AJ Bell
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WORK HISTORY
Senior Crm Manager (Ftc) @AJ Bell
London, GB
EDUCATION
University of Hertfordshire
2:1 BA Hons
ABOUT DAVID CROSS
Senior CRM & Loyalty Leader with 17+ years\' experience in developing and delivering high-performing customer strategies across retail, hospitality, financial services, and e-commerce. Proven track record of transforming loyalty programmes, driving retention and customer value, and leading multi-disciplinary teams. Expert in customer lifecycle management, CRM platforms (Bloomreach, Salesforce Marketing Cloud, SAS CI360), and data-led engagement strategies. Adept at stakeholder alignment, budget ownership (£2m+), and delivering against ambitious KPIs.
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