David Cribbes
Customer Journey Owner @Aegon
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WORK HISTORY
Customer Journey Owner @Aegon
Edinburgh, GB
EDUCATION
The Open University
Business Administration and Management, General
Institute of photography
Dip, Photography
University of Oxford
History
University of Cambridge
English
The Open University
Bachelor of Science (BSc), Social Science (Politics & Media)
SKILLS
ABOUT DAVID CRIBBES
I am a loyal, committed, and highly driven leader with a strong track record in delivering operational excellence, transformational change, and outstanding customer outcomes. Throughout my career, I have demonstrated a willingness to make personal sacrifices to achieve my goals, balancing a demanding professional remit with successfully managing my own small business. This reflects both my work ethic and my ability to operate confidently in complex, highly regulated environments.My core motivation is improving customer experience while ensuring commercial viability — a balance I believe is fundamental in Financial Services. I build strong, collaborative, team‑focused cultures capable of delivering sustainable performance, whether in BAU operations, operational recovery, or large‑scale transformation and migration programmes. I am particularly experienced in sensitive and high‑impact customer journeys, including bereavement, serious illness, divorce, and wider vulnerability considerations.In recent years, I have led end‑to‑end customer journeys, overseen onshore and offshore operational teams, driven cultural engagement, managed budgets, and shaped long‑term strategic roadmaps. I am comfortable influencing and partnering with key stakeholders across Legal, Risk, Compliance, and Change to ensure robust governance while delivering meaningful improvements.Beyond my professional career, I am active within the local community through my work with children in sport, collaborating with schools and community groups. This community engagement, combined with running my own photography business, reflects my commitment, versatility, and people‑focused approach both inside and outside the workplace.I bring depth of experience, balanced judgment, and a genuinely customer‑centric ethos — underpinned by proven leadership across multiple facets of Financial Services operations.
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