David Cowan

Director, Customer Analytics @Export Development Canada | Exportation et développement Canada

Toronto, ON, CA

Overseeing the Customer Analytics function within the Marketing business unit, including supervision of all managers, employees, and consultants• Major model deployments leading to improved prospect targeting, improved NPS and customer churn scores • Supporting the Demand Generation and Brand functional areas with scorecard support (PBI dashboards) leading to real-time rationalization of marketing campaigns