David Columbus

WORK HISTORY

EDUCATION

ABOUT DAVID COLUMBUS

Dynamic highly accomplished and trusted analytical sales leader known for growing brand market share by developing effective customized and targeted programs, that grow sales while cutting costs. Has a flexible proven and consistent collaborative strategic planning approach toward sales, and category management. Develops key entrepreneurial strategic plans to grow revenue and margin, while ensuring outstanding customer service. Collaborates with senior level executives and presents key recommendations cross functional teams to improve the success of the business. Develops unique and successful programs by managing important relationships with major U.S. and Canadian retailers,(including Amazon, Jet, Wal-Mart US/CA Target, Costco US/CA, Walgreens, and CVS), ensuring outstanding service and growing sales and market share. Manage a full range of P&L tasks. Launch successful products in the consumer packaged goods industry including health and beauty, housewares, home and CE segments. Collect and analyze Nielsen and other market data to identify competitive opportunities, growing bottom line sales while decreasing costs. Utilize strong leadership skills to develop creative and innovative solutions to complex issues that arise.Specialties Include: National Brand Building, New Distribution, Brand Positioning, Category Growth, E-Commerce Retailers, Mass Market National Retailers, Club Retailers, P&L Management, Private Equity Firms, Cutting Costs, Category Management, Nielsen Answers, Syndicated data, Customer Marketing, Trade Marketing, Sales Planning, Shopper Insights, Strategic Planning, New Business Development, Channel Strategy Management, Product Development, Account Specific Shopper Marketing and Sales Promotions, Broker Management, Start-Ups, Solys, Partners On-Line, Retail Link, Vendor Central