David Cohen

Senior Director, Global Partnerships Marketing and Strategy @IMG

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2025 — Present

Senior Director, Global Partnerships Marketing and Strategy @IMG

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EDUCATION

2004 — 2009

York University

Bachelor of Arts, Kinesiology

2011 — 2014

Schulich School of Business - York University

Master of Business Administration (MBA), Marketing and Strategy

2007 — 2009

York University

Certificate, Sports Administration

SKILLS

SponsorshipSports ManagementSponsorship ActivationSalesSports MarketingSponsorship SalesBrand DevelopementBrand DevelopmentSponsorship MarketingMarketingBusiness DevelopmentDigital MarketingRelationship MarketingBrand AwarenessBrand ManagementMedia RelationsMarketing StrategyMarketing CommunicationsIntegrated Marketing

ABOUT DAVID COHEN

As a marketing and strategy expert, I’m motivated by sport and culture’s ability to influence change, and enjoy helping brands use these passion points to engage consumers. I have 12+ years of experience working in the sport and entertainment industry, and hold an MBA with specializations in marketing and strategy.My strengths lie in my market knowledge, attention to stakeholder objectives, and problem-solving abilities. I pride myself in being equal parts left and right brain, possessing a unique blend of creativity and analytical skills that allow me to approach business challenges from both inside and outside of the box.I believe good relationships are based on collaboration, transparency, and accountability, and welcome new opportunities to connect professionally or chat about the worlds of sport, food, or music. Specialties: Partnership Marketing; Market Research & Analysis; Sponsorship Valuation; Strategy & Ideation; Negotiation & Contract Development; Business & Grant Writing; Sales

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David Cohen — Senior Director, Global Partnerships Marketing and Strategy at IMG in Toronto, ON, CA | Unifers