David Coen
Head of Strategy, Execution & Growth - Uki @ServiceNow
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WORK HISTORY
Head of Strategy, Execution & Growth - Uki @ServiceNow
London, GB
Member of the UKI Leadership team serving as Head of Strategy, Execution & Growth, accountable for business performance, cultural transformation, and scaling high-impact revenue engines across UKI. In parallel, I lead Strategic Pursuits & Accounts, securing complex, high-value transformational deals and building a strong pipeline of strategic opportunities. I drive governance and execution across priority pursuits, aligning cross-functional teams to increase win rates, accelerate deal velocity, and deliver sustained growth.
EDUCATION
INSEAD
Advanced Business Strategy Program
London South Bank University
BA Politics
MIT Sloan Executive Education
Artificial Intelligence: Implications for Business Strategy
SKILLS
ABOUT DAVID COEN
Strategic sales and business leader with 25+ years’ experience driving growth across global markets — including Europe, the Middle East, India, and Africa — through strategy, execution, and transformational sales. Currently serving as Head of Strategy, Execution & Growth for UKI at ServiceNow, accountable for business performance, cultural transformation, and scaling high-impact revenue engines.Alongside this, I continue to lead the UKI Strategic Pursuits & Accounts function, delivering leadership, visibility, and governance for high-value opportunities and securing some of the largest deals in UKI history.Recognised for leading from the front — directly influencing complex negotiations, embedding disciplined governance, and aligning cross-functional and partner ecosystems to accelerate deal velocity and improve win rates. Trusted advisor to C-suite executives, with a career spanning major global organisations and a track record of delivering sustained, enterprise-wide growth.
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