David Cockayne
External Examiner @University Of Warwick - Warwick Business School
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WORK HISTORY
External Examiner @University Of Warwick - Warwick Business School
Warwickshire, GB
External Examiner (Marketing).
EDUCATION
University of Leicester
Master of Science (MSc)
Nottingham Trent University
Bachelor's Degree
University of Leicester
Doctor of Philosophy - PhD
The University of Huddersfield
Postgraduate Certificate in Higher Education (PGCHE)
ABOUT DAVID COCKAYNE
Academic | Consultant | 10+ years international experience (China; US; South Korea; Spain; Thailand)Current Position(s): Associate Professor (Marketing)| Associate Dean (External Engagement)@ University of Liverpool Management School | Non-Executive Director (Several positions held), Director @Tranmere Rovers Football Club. Teaching: I deliver postgraduate and executive education courses in marketing and innovation, digital transformation, and sponsorship to pre- and post- experience students - including start-up founders, healthcare professionals, football managers, and sports executives. Research: I study the relationship between people, and emerging technologies, with focus on how strategic practices work to shape and change market form and firm performance. This includes studies on the digital transformation of organizations in sports and healthcare, and implications for markets and society.Practice: I consult for organizations looking to innovate existing, or develop new business models. Previous (Academic): Former Director of the Liverpool MBA | Previous positions at the Universities of Tsinghua (PRC); Shanghai for Science and Technology (PRC), Leicester (UK).Previous (Industry): Strategy consulting positions (Accenture), market intelligence (KPMG), and a range of external consulting roles in professional sport, media, healthcare, and high technology sectors.
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