David Christopher

About David Christopher

Proven digital marketing leader with a track record of growing companies

Experience

1. Sr Marketing Director

   PCI Energy Solutions

   Aug 2021 — Present · Norman, OK, US

   At PCI Energy Solutions, I’ve been responsible for building marketing into a revenue and operating engine, supporting record growth while staying cost-effective. Highlights include- Revenue + pipeline impact: Built and led a team that increased direct Marketing-sourced closed revenue +73% vs. the prior period (over 4 years), with major channel gains including Website +151%, Trade Shows +4,980%, and LinkedIn +843%- Demand generation at scale: Led a team to grow blog new users +974%, catalog-site new users +59%, MQLs +59%, and LinkedIn followers +43%(2025 vs. 2022)- Sales enablement: Revitalized sales enablement, and launched ABM-style plays that strengthened late-stage opportunities and supported growth outcomes- Company brand and strategic clarity: Led the senior leadership team through defining PCI’s values/vision/mission and delivered a full rebrand (rename, new website, product hierarchy), including realizing the brand in our physical space- GTM operating system: Built PCI’s first bottom-up Commercial Opportunities Calendar by meeting 1:1 with product leads, and established a coordinated GTM framework aligning launches, campaigns, and sales activity- Customer voice + market intelligence: Launched and led the annual customer satisfaction survey and turned results into actionable insights; conduct market research to guide product, pricing, and positioning- AI enablement + knowledge infrastructure: Led companywide AI adoption (training, working groups, survey) and built/launched ISO Bot—PCI’s first credible customer-facing AI product—now used thousands of times/month- Partnership marketing: Expanded co-marketing with AWS and helped secure PCI’s AWS partnership status, including recognition as a Partner of the Year Award finalist.

Education

• City St George’s, University of London

  MA, Newspaper Journalism

  2008 — 2009

• Lancaster University

  BBA, Management

  1999 — 2003

Skills

• Blogging
• E-Commerce
• Social Media Marketing
• Marketing
• Sales
• Online Advertising
• Online Marketing
• Public Relations
• Advertising
• Organic Search
• Management
• Keyword Research
• Marketing Strategy
• Google Analytics
• Web Marketing
• Content Marketing
• Sem
• Social Media
• Copywriting
• Link Building
• Wordpress
• Youtube
• SEO
• Social Networking
• Facebook
• Html
• Digital Marketing
• Conversion Optimization
• Google Adwords
• Email Marketing